Wine Conference Covers Everything from Science to Marketing
The industry conference in downtown Sacramento is about all things wine, from the science of growing a grape harvest to the marketing of cases of wine.
Some of the special breakout sessions this year range from strategies in using digital media to strategies in buying coastal land for vine development.
What makes the symposium “unified” is that it is the 19-year-old combination of conferences of the American Society for Enology and Viticulture along with the California Association of Winegrape Growers. The event is a combination of trade show with many classes and lectures on new science, technology, techniques and strategies.
Registration for the symposium runs between $200 for a single day for members to nearly $700 for all three days for non-members.
Early pre-registration is up from last year.
Grapes are about a $4 billion agricultural crop in California, and the grape harvest ranks in the top three behind milk products and often tied with almonds. The value added of making wine increases wine’s value to the California economy, as well as driving a robust wine tourism economy.
SOURCE: Sacramento Business Journal