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Slo Wine Country Unveils New Web Site

(San Luis Obispo, California) — SLO Wine Country announced the launch of its new web site along with its upcoming inaugural “Farmfest on The Coast” event on April 26 in Pismo Beach from 4 p.m. to 7 p.m., showcasing the region’s farmers, fisheries and wineries.

“The wines of SLO Wine Country share unifying qualities that are native to our region,” said Executive Director Heather Muran. “Our new site is designed to get the word out about what sets SLO Wine Country apart, both as a winegrowing area and as a wine tasting destination. Our new Farmfest event is a similar step toward showcasing what we’re all about.”

SLO Wine Country unfolds along the coast of southern San Luis Obispo (SLO) County, surrounding the university town of San Luis Obispo between the Paso Robles wine country to the north and Santa Barbara County to the south.

The New SLOWine.com

The new web site at SLOWine.com signals a fresh chapter for the member wineries of the San Luis Obispo Wine Country Association, formerly known as the San Luis Obispo Vintners Association. The site features a new SLO Wine Country logo and enhanced content that showcases how:

•    The wineries of SLO Wine Country reside at an average distance of five miles from the Pacific Ocean, resulting in pronounced marine conditions that distinguish the region’s wines.

•    SLO Wine Country is characterized by its intimacy, with fewer than three dozen wineries and a storybook terrain that stretches from rural backroads to wide-open beaches.

•    SLO Wine Country is a leader in sustainable winegrowing, with more than 80 percent of its acreage Sustainability in Practice (SIP) certified by the Central Coast Vineyard Team.

The new site also features an expanded events calendar, enhanced winery listings and destination tools for helping visitors experience what locals call “the SLO life.”

Farmfest on The Coast – Friday, April 26

“Farmfest on The Coast” is a new event that will immerse attendees in SLO Wine Country’s abundant farm-to-fork culture, offering an exclusive taste of fresh local edibles.

Local chefs will partner with area farmers, ranchers, fisheries, cheese makers, chocolatiers, wineries and more, using their fresh fruits, vegetables, meats and other products to produce special bites to pair with wines from SLO Wine Country. Guests will be able to roam the ocean-view setting to sample these offerings, and will enjoy educational displays with insights into where their food comes from.

The event takes place on Friday, April 26 from 4 p.m. to 7 p.m. at Dinosaur Caves Park overlooking the ocean in Pismo Beach. The cost is $40 per person, inclusive of all food and wine sampling. Tickets are limited, and can be purchased at SLOWine.com. Farmfest is hosted in collaboration with the Pismo Beach Chamber of Commerce’s “Taste of Pismo” event on April 27, and attendees can save $10 on Farmfest tickets when they also purchase tickets to “Taste of Pismo” for a total package cost of $80 per person. Tickets are available at SLOWine.com and PismoChamber.com.

Everything that Farmfest guests experience will be sustainably grown, raised or caught, reflecting SLO Wine Country’s status as a sustainably committed winegrowing region. Local winegrowers will be on hand to offer guests insights into sustainable viticultural practices.

Cal Poly Wine & Viticulture will demonstrate composting techniques for home gardens, and local community supported agriculture programs such as Talley Farms Fresh Harvest and SLO Veg will be featured. Other participants include Central Coast Seafood, Olea Farm, Bliss Whole Food Café & Market, Gather Wine Bar and Splash Café. Live music will be provided by the Hot Club of SLO, a local acoustic string trio blending spicy jazz with vintage French gypsy music.

About SLO Wine Country:

In the San Luis Obispo Wine Country on California’s Central Coast—or “SLO Wine Country,” as locals call it—the Pacific Ocean shapes our culture, our terrain and our wines. Here, where our wineries boast an average distance of just five miles from the water, the prevailing marine conditions are among the most pronounced of any wine region in California. Our ocean-cooled environment fosters unifying qualities that are native to the wines of SLO Wine Country. For details and wine tasting information, visit SLOWine.com.

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