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New ‘Wine Residence’ Opens in Shanghai

ASC Fine Wines, one of China’s biggest importers, has just opened a new club or ‘Wine Residence’ in Shanghai.

The Wine Residence is open to the public for retail sales but clients will have to buy US$12,000 of wine to gain membership.

The opening party earlier this week attracted representatives of the world’s blue-chip wine producers, including Christophe Salin, CEO of Domaines Barons de Rothschild (Lafite), Jean-Philippe Delmas, managing director of Chateau Haut-Brion and David Dearie, CEO of Treasury Wine Estates.

The 6,500-square-metre club in the prestigious Wulumuqi South Road aims to provide ‘an exceptional 360 degree wine experience,’ ASC said.

In 2011 ASC opened the Wine Gallery in Beijing and also runs a Wine Gallery in Hong Kong.

The Wine Residence stocks ASC’s portfolio of fine wines – which consists of most of the world’s top-end brands – and also provides educational sessions, ‘wine themed fine dining’, wine and food pairing events, tasting facilities, restaurants, bars and banqueting services.

Read more at Decanter.

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