Monsieur Marcel Celebrates its Beverley Hills Opening
(Beverly Hills, California) – Home of the crème de la crème of French gourmet food and fine wines, Monsieur Marcel officially opened its Canon Drive doors tonight at a gala reception benefiting UNICEF. Monsieur Marcel co-founders, Stephane and Katy Strouk and new partner, Emile Malka celebrated their latest location at 447 North Canon Drive with an evening showcasing their unparalleled collection of the very finest in imported and domestic artisanal food and wines.
Co-hosted by Marc Friedland, Melissa Lemer Mogel, Lulu Powers, Jane Ross, Darren Star, Kimm Uzielli, Sandra Nelson Winkler and Christina Zilber, 20 percent of all purchases that day and throughout the evening benefitted UNICEF, a favorite charity of the Strouks.
The more than 200 guests were treated to a seemingly endless array of cheeses, charcuterie and hors d’oeuvres, including Boeuf Bourguignon, Maine Lobster with Mango Coulis, Croque Marcel, Duck Confit and Truffle Mac and Cheese, representing a taste of what one can experience while savoring a true French dining experience at their 136 seat bistro or via their extensive catering menu. All were paired with Monsieur Marcel’s collection of private label French wines.
A special treat…”demo” stations positioned throughout afforded guests an opportunity to sample a host of unique and divinely decadent offerings ranging from EOS and John Kelly Chocolates to The Best Cookie, Crumble, Almond Water, Malibu Honey and Monsieur Marcel’s private label jams, spreads and truffle salt, just of few of the largely unique and hard-to-find items lining the shelves of their gourmet market.
Since 1993, the Strouks have been dedicated to bringing the French bistro experience, as well as personally traveling throughout Europe to bring imported and domestic artisanal food, to Los Angeles epicures. This marks their third Southern California site. The original opened 13 years ago at LA’s Farmers Market and an authentic petit bistro, five years later on Santa Monica’s Third Street Promenade.
“We are excited to bring Monsieur Marcel to Canon Drive,” said co-owner Stephane Strouk. “Katy and I pride ourselves on giving our customers the best of French fare and we are eager to finally share our vision with the Beverly Hills community. We are especially supportive of UNICEF and appreciative of the amazing work they do globally.”
From caviar to charcuterie, glorious breads, cheese plates, desserts and beyond, Monsieur Marcel’s gourmet market is stocked with over 250 types of cheese, 350 kinds of wine, along with a dramatic assortment of meats, olives, gourmet marmalades, mustards and sauces, many exclusive to them. The 7000 square foot Canon Drive location features an expansive serving bar affording guests an opportunity to select from a wide complement of freshly made sandwiches, salads and hot entrees, easily packaged for convenient take-home or enjoyed while perched at one of the on-premise high-tops.
To savor the total Monsieur Marcel experience, the full-service restaurant serves breakfast, lunch and dinner daily from 9 a.m. to 11:00 p.m. The menu is at once comfortable, yet refined. An array of traditional French dishes including assorted soups, salads, crepes, quiches and sandwiches gives rise to classic entrees including boeuf bourguignon and coq au vin while mousse au chocolat and tarte tatin are favorites on the dessert menu. Wines of international origin as well as Monsieur Marcel’s private label, can be purchased by the glass or bottle. Custom designed gift baskets are welcome additions to any special occasion.
Originally from France, Stephane Strouk brought his passion for French specialty cuisine to Los Angeles in 1993, opening a small crêperie at the Grove Farmers Market. He then took over the Farmer’s Market Cheese Shop, later combining the two into the concept of gourmet market and restaurant. This gave rise to a Santa Monica location. Demanding quality above anything else, he and Katy make the time to sample every product they sell. Customers have come to recognize this and trust the Monsieur Marcel brand.
With a keen eye for new food trends, Katy Strouk, a native Californian, specializes in sourcing unique and hard-to-find items, a mainstay of Monsieur Marcel, insuring that each and every selection is on par with the quality the Strouks strive to provide their customers.