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Made in India Bubbly

Moet-Hennessy has launched a new line of sparkling wine grown and produced in India in a bid to create a new “consumption culture” among young, affluent and sophisticated Indians.

The French wines and spirits house is launching an aggressive marketing campaign for ‘Chandon Nashik’ in a country where wine consumption is still low and the potential for growth very high, said Mark Bedingham of Moet-Hennessy Asia Pacific, in an interview with Harpers.co.uk.

UNCORK THE FULL STORY   The Malay Mail Online

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