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Brandlin Unveils New Name for Flagship Wine: “The Bootleg”

(Napa, California) – Brandlin, the Napa Valley estate that produces wine from a small, historic vineyard in the Mount Veeder appellation, has unveiled a new name for its flagship wine, “The Bootleg,” and introduced a new Brandlin Estate Cabernet Sauvignon. The 2010 Brandlin The Bootleg Cabernet Sauvignon ($98) and 2010 Brandlin Estate Cabernet Sauvignon ($55) are both sourced from the Brandlin Vineyard, a sustainably-farmed vineyard overlooking Napa Valley from its 1,200 foot perch. The Mount Veeder property was planted to grapevines in 1926 by the Brandlin family, for whom the wines are named. With the 2010 vintage, Brandlin has also introduced new labels and packaging, featuring icons and colors that distinguish the two wines in the portfolio and fittingly convey Brandlin Vineyard’s roots in Napa Valley history.

“The Bootleg” is our way of paying further homage to the Brandlin family, who began farming on Mount Veeder in the 1870’s and made wine through the Prohibition era,” said Jay Schuppert, President of Cuvaison Estate Wines, the Napa Valley estate vintner that established Brandlin after being given the rights to purchase the vineyard by Chester Brandlin in 1998. “Our new Estate Cabernet Sauvignon sources fruit from vines we planted and have farmed for over ten years now; it expands the Brandlin portfolio and is a natural complement and counterpoint to “The Bootleg.”

As Brandlin’s flagship wine, “The Bootleg” sources grapes from the best part of the Brandlin Vineyard, a small, southwest-facing block of Cabernet Sauvignon that year over year stands above the rest. Blended with significant portions of Malbec and Petit Verdot grapes from the estate, and a lesser percentage of estate Cabernet Franc, “The Bootleg” is a complex proprietary blend that is consistently rich, powerful and intensely concentrated. The Brandlin Estate Cabernet Sauvignon is a Cabernet Sauvignon-centered blend sourced from multiple, low-yielding blocks within the Brandlin Vineyard. Reflecting the multiple exposures and free draining soils of the steeply sloped, high altitude vineyard, the Estate Cabernet Sauvignon is a vivid expression of Cabernet Sauvignon from the magnificent Mount Veeder appellation.

“The Bootleg’s” new label features Brandlin’s familiar pen-and-ink icon of a Cabernet Sauvignon leaf rising like the sun behind an image of Mount Veeder, rendered in gold foil and set against a rich, chocolate brown background. The Estate Mount Veeder Cabernet Sauvignon features the same image in black against a white background. Embossed borders and lettering add depth and contour to the clean layout of both labels.

“The new labels bring distinction and beauty to the new Brandlin portfolio while projecting a sense of the vineyard’s location and the history of Cabernet Sauvignon in the region,” said Schuppert. “Chester (Brandlin) always loved this powerful image of Mount Veeder on the label; we’re pleased that we can continue to honor his family’s place in Napa Valley wine history with the Brandlin portfolio of wines.”

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