99 Bottles of Wine
A wine label is a first impression. It’s a commercial necessity can mean all the difference between a purchase and an overdue shelf life. CF Napa Brand Designs offers the stories behind many of its label designs in 99 Bottles of Wine. By understanding a person’s emotional and cognitive response to design, graphic artists are captivating and reflecting the true essence within each bottle from the outside in.
“In the US alone, 120,000 new wine labels were approved by the Alcohol and Tobacco Tax and Trade Bureau (TT B) in 2012, making the marketing of wine and the need to stand out in the crowd more challenging and important than ever.”
– By David Schuemann, Owner & Creative Director of CF Napa Brand Design
UNCORK Great Wine News December issue!